Cameras: Sony Cameras
Sony cameras round out the top three manufacturers in the digital camera market, following Canon and Nikon. Sony also shares the advantage of being a company with incredible staying power and a reputation for innovation. They offer professional, prosumer, and point-and-shoot digital cameras, with ample customer support.
Most Sony digital cameras use the Sony Memory Stick flash memory storage medium. The exceptions to the flash memory rule are the Sony Mavica cameras which use mini-CDs for picture storage. The flash memory market is advancing at a quicker pace in increased storage capacity and lowered price points than is the mini-CD market.
Sony cameras are only a small part of Sonys massive enterprise. The company is younger than competitors like Canon and Nikon but Sonys total revenues are about equal to their combined totals. This gives Sony the R&D and marketing muscle to compete at the highest levels in whatever ventures they choose.
Specifics on Sony Cameras
Sony cameras come in three tiers; Cybershot Pro (professional), Cybershot point-and-shoot (amateur to prosumer), and Cybershot U (personal). The Cybershot Us are compact, lightweight and designed for ease of use. The Pro models use superior processing and materials, and allow for more manual control. The point-and-shoots run the length of the large middle-ground.
